Trademark Registration

Who is the trademark owner?

Who owns the trademark? It’s not uncommon for first-time trademark applicants to raise questions concerning ownership of the trademark. A trademark owner must be identified…

Likelihood of Confusion: What Makes Trademarks Similar or Not?

What is the purpose of a trademark? A trademark serves to indicate the source of goods or services (for simplicity, I’ll refer to both goods…

When does a trademark registration expire?

Do trademark registrations expire? Trademarks differ from patents in at least one critical way. Patents must expire. Trademark registrations can last indefinitely if they are…

How long does it take to register a trademark?

How long does a trademark registration take? Many variables can prolong the US trademark application process. Generally, the fastest path to a registration would be…

What is a geographically descriptive trademark?

What is a primarily geographically descriptive trademark? If you apply for a trademark that contains a geographic location, there is a risk that your application…

How to Renew a Trademark Registration

How do you renew a trademark registration? Unlike patents which expire on a definite date, the term of a trademark registration may continue indefinitely as…

Not trademarkable: What can’t be trademarked?

What is trademarkable? To be trademarkable means that a word or phrase is capable of trademark registration. That is to say, a mark must meet…

Trademark Office Action: What a Successful Refusal Argument Looks Like

What is a trademark Office Action? When you apply to register a trademark with the USPTO, your trademark application will be assigned to a trademark…

When Should You Request An Extension of Time for Filing a Statement of Use?

When do you have to submit evidence of trademark use? In an Intent-To-Use (ITU) trademark application, you have six months from the Notice of Allowance…

How much does a trademark application cost?

What is the cost to file a trademark application? The initial filing cost of a trademark application depends primarily on the attorney’s fee for filing.…

How to File a US Trademark Application Based on a Foreign Application or Registration

Will your US trademark application be based on a foreign trademark application or registration? A US trademark application may be filed for the same mark…

What is a Statement of Use (SOU)? How to Show Use of an ITU Trademark Application

What is a Statement of Use? An Intent-To-Use (ITU) trademark application does not require any evidence of trademark use at the initial filing. In fact,…

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