Category: Trademark Registration

Foreign trademark protection: Madrid Protocol or direct filing?

Foreign Trademark Registration Options: Madrid Procotol vs. Direct Foreign Filing Trademark rights are territorial. Your US trademark registration does not provide you with rights in…

Trademark Goods or Services: Critical Mistakes That Can Ruin Everything

How do you decide which goods or services to include in a trademark application? Trademarks do not exist in a vacuum. A trademark must always…

What is a trademark Notice of Publication (published for opposition)?

What is a trademark Notice of Publication? A Notice of Publication in a trademark application is good news for the applicant. It means that the…

What is a trademark disclaimer and when do you need it?

What is a trademark disclaimer? Sometimes a trademark may include one or more words regarded as merely descriptive or generic when viewed in connection with…

What is a trademark filing basis?

Use vs. Intent-To-Use A trademark application filed with the USPTO must designate at least one filing basis. For most American applicants, the choice boils down…

Madrid Protocol trademark application vs. Conventional Priority: Which is less expensive?

How much does a Madrid Protocol trademark application cost? The Madrid Protocol can be a cost-effective way for trademark owners to obtain international registration through a centralized system,…

Can US trademark registrations under the Madrid Protocol be canceled for non-use?

Can a US trademark registration based on the Madrid Protocol be canceled? Not every trademark registered with the USPTO had to have been used in US…

What is an incontestable trademark registration?

What is an incontestable trademark registration? A federal trademark registration on the Principal Register may become incontestable after five years. An incontestable registration provides its…

How long is the trademark grace period for a registration renewal?

Is there a trademark renewal grace period? If you miss a trademark registration maintenance deadline, there is good news. You have a 6-month trademark registration…

US Customs Trademark Recordation: How to Block Import of Infringing Products

How to Make US Customs Your Ally Did you know that US Customs and Border Protection (CBP) can serve as your trademark police? An owner…

What are differences between the Principal Register and Supplemental Register?

Principal Register vs. Supplemental Register By default, most trademark applications seek registration on the Principal Register. When an examining attorney determines that a mark is…

What happens when your trademark in use is different than the mark in your registration or application?

Does your mark in use match your applied-for or registered mark? Trademark use and registration are two different issues. In an ideal world, your trademark…

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