Trademark Registration

What are the new trademark filing rules for 2020?

What are the new USPTO trademark filing rules in 2020? Starting Feb. 15, 2020, certain mandatory requirements for trademark filings will take effect. These changes…

Should you apply for a trademark in color?

What is a color claim in trademark application? Color is an issue only when dealing with design marks, such as logos, that have elements of…

What is a suggestive trademark?

What is a suggestive mark? A suggestive trademark has wording that suggests characteristics of the underlying goods or services without saying it outright. As stated…

How to Respond to a Trademark Audit

What is a trademark audit? The USPTO has implemented a process to audit the renewal of trademark registrations. It is called the Trademark Post Registration…

What is acquired distinctiveness (secondary meaning)?

What is a trademark with acquired distinctiveness? Some trademarks are inherently distinctive from the start. Inherently distinctive marks generally include marks that are arbitrary, fanciful…

USPTO approval of ITU application before using trademark?

Trademark Office approval not required before using ITU mark There is no legal requirement to wait for USPTO approval of your Intent-To-Use application before you…

Trademark Mutilation and Phantom Marks: Say What?

When can the issues of trademark mutilation and phantom marks become a problem? Whenever there is a discrepancy between the mark drawn in the application…

How to Respond to a Partial Refusal Trademark Office Action

What is a partial refusal in a trademark Office Action? A trademark Office Action with a partial refusal can be a mix of good news…

Trademark Application Rejected? Here’s Why and What You Can Do About It

Why do trademark applications get rejected? Most trademark applications are not approved on their first go-around according to USPTO trademark statistics. Only 34.4% of TEAS…

Prior-filed Application: How to Deal with Trademark Suspension

What is a prior-filed trademark application? A prior-filed application is someone else’s trademark application with an earlier filing date than yours. If the USPTO trademark…

What we need to file your trademark application

What information do you need to provide for us to file your trademark application? Since we get these questions all the time, we thought it…

Low Tech IP: Design patent and trademark protection

Design patent and trademark protection for low tech products So you’re not in the high tech industry. Is IP out of the question then? You…

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