likelihood of confusion

What does confusable mean? To be registrable, a mark must not have a likelihood of confusion with any registered trademarks. In other words, an applied-for…

Why do trademark applications get rejected? Most trademark applications are not approved on their first go-around according to USPTO trademark statistics. Only 34.4% of TEAS…

When does a trademark consent agreement make sense? A trademark consent agreement is a written agreement between two trademark owners stating that their respective marks…

What is a flat rate trademark application? Our firm offers fixed fees for filing trademark applications. A flat rate trademark application provides you with some…

Trademark Priority: Determining Who Was First Trademark rights in the US generally belong to the one who was first to use the mark in commerce.…

What is the purpose of a trademark? A trademark serves to indicate the source of goods or services (for simplicity, I’ll refer to both goods…

How do we identify the risk of your trademark being rejected for being too similar? A trademark knockout search generally refers to a pre-filing search…

What is a likelihood of confusion rejection? A rejection on the grounds of likelihood of confusion is basically a refusal to register your mark because…

What are the consequences of losing a TTAB trademark opposition or cancellation? So you have applied to register a trademark and everything has proceeded smoothly…