likelihood of confusion

Likelihood of Confusion: How to Win the Not Similar Argument

What is the purpose of a trademark? A trademark serves to indicate the source of goods or services (for simplicity, I’ll refer to both goods…

What is a trademark knockout search?

How do we identify the risk of likelihood of confusion rejections before filing a trademark application? A trademark knockout search generally refers to a pre-filing…

Coexistence Agreement: a Cost-Effective Response to a Likelihood of Confusion Refusal?

What is a likelihood of confusion rejection? A rejection on the grounds of likelihood of confusion is basically a refusal to register your mark because…

What can go wrong if you lose a TTAB trademark case?

What are the consequences of losing a TTAB trademark opposition or cancellation? So you have applied to register a trademark and everything has proceeded smoothly…

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