trademark examining attorney

How to Persuade a Trademark Examiner: What Arguments Work for USPTO Examining Attorneys?

Why are USPTO trademark examiners called examining attorneys? USPTO trademark examiners are attorneys and, therefore, called examining attorneys. When responding to a trademark application rejection,…

Trademark Rejected Again: Smarter Options to Respond to a Final Office Action

Was your trademark application rejected again? It can be frustrating to receive a second refusal in your trademark application. Would filing another argument be a…

Related Goods and Services: How to Avoid Similar Trademarks

What is the meaning of related goods and services? Likelihood of confusion is one of the biggest obstacles to registering trademarks. In comparing trademarks, examiners…

Final Rejection: How to Respond to a Trademark Final Office Action

What is a final trademark rejection or Final Office Action? Known as a Final Office Action, a final trademark rejection is typically a second rejection…

USPTO Consistency Initiative: What can you do about inconsistent trademark examination?

Has trademark examination become more inconsistent? Trademarks share a common feature with patents in that a trademark must be different in order to be registered.…

Madrid Trademark – US Office Action: How to respond – Section 66(a)

US Office Action in Madrid Protocol Trademark Application Madrid Protocol trademark applications that enter the US through Section 66(a) will often encounter several issues. There…

Trademark Office Action: What a Successful Refusal Argument Looks Like

What is a trademark Office Action? When you apply to register a trademark with the USPTO, your trademark application will be assigned to a trademark…

What is a trademark disclaimer and when do you need it?

What is a trademark disclaimer? Sometimes a trademark may include one or more words regarded as merely descriptive or generic when viewed in connection with…

What is an inherently distinctive trademark?

What is an inherently distinctive trademark? An inherently distinctive trademark is a mark that lacks descriptive wording in relation to your goods or services. It’s…

How to Respond to a Trademark Rejection

What is a trademark rejection? Not all trademark Office Actions are the same. Your application may receive a trademark rejection, or a registration refusal, which…

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