trademark registration

What does confusable mean? To be registrable, a mark must not have a likelihood of confusion with any registered trademarks. In other words, an applied-for…

What is laches? Laches is a fancy legal term meaning delay. If there has been delay in filing a TTAB trademark cancellation, laches might be…

What will be the name of your product? Choosing a trademark for your product can be more challenging than it seems. You may have already…

What is a generic mark? A generic mark is a word understood by the public as the common term for a product or service. For…

What comes first: filing trademark or launching product? The US trademark registration system is different from the rest of the world. With a few exceptions,…

Can you have too many goods or services in a US trademark application? Most foreign countries do not require use of the trademark for registration.…

What are the new USPTO trademark filing rules in 2020? Starting Feb. 15, 2020, certain mandatory requirements for trademark filings will take effect. These changes…

What is a color claim in trademark application? Color is an issue only when dealing with design marks, such as logos, that have elements of…

What is a trademark audit? The USPTO has recently started a process to audit the maintenance or renewals of trademark registrations, called the Trademark Post…

What is a trademark with acquired distinctiveness? Some trademarks are inherently distinctive from the start. Inherently distinctive marks generally include marks that are arbitrary, fanciful…

What is a trademark strategy that will improve the chances of registering your mark? A successful trademark registration will depend a great deal upon the…

Why not register your trademark? There may be valid reasons for not registering your trademark, but the legal cost should not be one of them.…